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One type of content is customer service information. What questions do people ask most often? If you don't have a list of frequently asked questions and answers, sit down alone or with your staff to write one. The more your customers can get answers from your site, the less time someone has to spend answering those same questions on the phone or in writing. Posting this information on your website helps customers to build trust in your business as they get to know about you through your content.
Do keyword research. This is necessary to determine whether people are searching for topics that are relevant to your site and can be useful for learning more about your potential clients. Making a conscious effort to incorporate in-demand keywords into the site can also help you get a better search engine ranking. There are tools available from Google (ex. google.com/trends/ and google.com/insights/search/#), Overture, and third-party software developers that can make the keyword research process easier.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.

A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
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