Be careful not to obsess too much about all the "latest advice" on marketing websites. While some of the advice is useful and sound, a lot of it is not. Marketing is not a science––it's an ongoing, ever-changing experiment. You are the best judge for how your own promotional strategies are working (or not). Listening to users and learning from their experience is the most valid approach of all.
Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward. I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option.
Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!

The content of your site will most likely be some combination of information that you currently have and information you will need to create. This may be the time to hire a web content writer, or for businesses, a Web-savvy public relations pro or brand strategist to help you define some of the concepts inherent in your company and its products and services.


Hey, Jeremy, thanks for an informative article. I'm planing to start my own blog but choosing the right hosting provider gets me a bit confused... I'm still a beginner at this, so would prefer something that would offer a free plan, at least for testing purposes. A (very!) user friendly interface is obviously a must... Could you please share some hosting companies that match my requests or at least point me in the right direction where to find them? Many thanks.
You can sell products and services on your website if you have the Online Store plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Business Plus plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.

Français: faire un site Internet, Español: crear una página web, Deutsch: Eine Webseite erstellen, Português: Criar um Site, Nederlands: Een website maken, Italiano: Creare un Sito Web, Русский: создать сайт, 中文: 创建网站, Bahasa Indonesia: Membuat Situs Web, Čeština: Jak vytvořit webovou stránku, हिन्दी: एक वेबसाइट बनायें, العربية: إنشاء موقع إلكتروني, Tiếng Việt: Tạo một Website, ไทย: สร้างเว็บไซต์
PHP is its own programming language that generates HTML pages. The benefit of "pre-processing" HTML pages is that different pages of your website can be customized based on user input (like forms and comments). This is a really cool benefit, but it comes with a learning curve. Most hosting companies already have PHP built in. That means you can upload a PHP page to your website and it will just work. You can find online tutorials if you want to learn PHP, but if you'd rather not learn, you can stick regular HTML into a .php file and it will still work exactly as you'd expect.
Hi ify, The best advice I could offer is to give the free trials a go on Wix, Weebly and Squarespace and see how you get on with each builder. This will give you a chance to explore their functionalities and see how feasible your ideas are. Squarespace is highly regarded as a portfolio website builder and that sounds like it may be something in line with your ambitions (e.g. showcasing make up examples). Hope that helps, - Tom
Hi Kahil, I think it will be challenging to find a free website builder that will allow you to connect your own domain name to the website. All of the good website builders I know of, such as Wix or Weebly, even though they allow you to build websites for free, they do require you to upgrade to at least their lowest plan before you can connect your own domain to the website. I suppose this is just a trade off - they can brand their names on your free website, in return for allowing you to build a website for free. If you want the ability for each customer to log in to view his/her own specific / individual pricing, it's not a feature that most website builders have. Builders such as Wix and Weebly has membership functions, but they just protect pages behind a membership gateway, where all members can access the same pages. So you can't set pages up that each member has his/her own unique pages, if you know what I mean. If you want that function, I think you'll have to use a more powerful membership software. Perhaps WordPress has a plugin for that, but I'm not familiar with one. Jeremy
Creating a website is not as complicated as it was before. Today, you don’t have to know much about technology to develop and successfully run your own site. That’s because there are more than few popular content management systems that are designed for the users. So, the first thing you should do is to choose a content management system. Although it depends on the site you want, we would strongly suggest self-hosted WordPress.
If you’re trying to build a large ecommerce store, one of the most popular ways to set up your store is with WooCommerce (here’s how to setup WooCommerce and WordPress). Less tech-savvy beginners may prefer using a simplistic website builder. The most common choice is to build an online store with Shopify. Although website costs can vary, but consider reading up on the top questions to ask when hiring a website designer.
Very nice of you to give us this understandable and detailed description of how to make a website. To be honest I haven´t started yet but I do have one question before that: is there a time frame of how long the website (letś say build through wordpress) will exist? i have built some blogs previously which experied at one point, the domain simply did not exist anymore. I am looking to build a website which will develop throughout time, ideally lifetime. thanks!
When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.

No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.

Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
Great article! Having trawled the internet and read quite a few websites on how to build a website, I can honestly say this is the most comprehensive and easy to understand - to a complete novice! Your step-by-step guide is thorough and very informative and has given me the confidence to go ahead and try to set up my own business website ... A big THANK YOU!
Ready to race right off the starting block into building your website? We love the enthusiasm. But before even reaching the starting line, you need to get in some warm-ups and conditioning to establish a solid foundation. Every good website begins with a thoughtful plan. Open a fresh new digital doc (or grab a pen and paper if you’d prefer to go old school) and complete the following exercises.
Hi Jeremy! Thank you so much for posting this! I found this to be very helpful!! So I do have a few questions though... First off, I am wanting to build a website that advertises a service I offer, displays images in two separate galleries, can be involved with a separate calander that can be accessed from my phone and be up to date on available times to schedule an appointment, and, most importantly, can have a payment option to prepay for my service to secure a time slot with a possible escrow type function to be able to add payments onto the set appointments. Does this make any sense? If it does, does this sound possible? Which website builder would you recommend to have access to these functions? I am just starting out so cost is also a factor, although I am willing to pay a reasonable amount of money to get this set up and to maintain it. Thank you in advance!!
Hey Jeremy, Awesome article. I especially like the flow and the logical approach that you took to educate people. This is the article I point clients to, to get them up to speed before starting projects. I think it's important for them to know how their products work. While they aren't making their own sites, it definitely still fits the bill. Also, I'm curious as to what you think about WooCommerce these days. I didn't seem them on the list in the other article you wrote "Best Ecommerce Software". Anyways, I've been sending my clients here for a while now and just want to give you a shout out at a job well done! If you are able to send me an email, I do have a question I'd like to ask if you have the time.

GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.


Never violate your visitors' trust. Respect their privacy. Spam, annoying pop-ups, and irrelevant ads will hurt your credibility. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information online. If you need to use ads on your website, explain to your visitors why, and show them that you're doing your best to accommodate their visit. And mean it!
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.
I personally don’t think site builders will ever replace web designers/developers completely. Most site builders are targeted at small businesses and could never meet the demands required for larger businesses with all their complex requirements. I think Shopify plus is the only product trying to take on the larger CMS platforms right now (e.g. Magenta, Demandware) in the eCommerce space
There’s a huge library of goodies for you to use at Envato Elements, which range from ready to use stock images for your blog posts (250,000+ fully licensed stock photos), web templates, fonts, backgrounds and much much more.  Elements like these can save you so much time and are all ready for you to use for a single monthly subscription by signing up to Envato Elements.

You can easily create three floating boxes side by side. However, when you add something that enlarges the width of each box (e.g. padding or borders), the box will break. The box-sizing property allows us to include the padding and border in the box's total width (and height), making sure that the padding stays inside of the box and that it does not break.
Google Analytics is one of the most popular tools for tracking how people view your site. The Google Analytics Dashboard connects your WordPress site to Google for proper tracking. It also displays your traffic in your admin panel of WordPress in real-time. It's very useful if you want to plan content strategies or just see how people are accessing your content.
Note: For the purposes of demonstrations we chose specific domain name and web hosting providers because we believe they offer the highest quality services at affordable rates and beginner-friendly experiences. This doesn’t mean you have to choose the same service providers to complete this guide. If you prefer a different service, feel free to use them instead.
Schools are starting to realize that a code curriculum should be real-world focused. That means students come away with both conceptual, and practical coding skills. Unfortunately, many courses/solutions offered today only offer conceptual learning. … There are no jobs in block based coding, or in using code snippets to move a character around a screen. …
Test your website. When you finish your website, do usability testing. You can do this by asking a few friends or family members to try it out. Give them a specific task like "edit your profile" or "buy an alpaca sweater from the bargains page." Sit behind them and watch them navigate—do not help them. You will likely find areas where you need to improve navigation or clarify some instructions. Alternately use something like zurb.com to user test on specific demographics for different types of engagement. When testing a website in 2014 it's becoming important to keep the platform in mind and make sure the website is usable from smartphones and tablets as well as desktops.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Avoid shared hosting – Shared hosting means that you’re sharing a web server with multiple other sites (often hundreds or thousands). It’s slow, and, if you get unlucky and share with spammy sites, your business website could even be penalized by Google. Either VPS (sometimes shared, but in a better way) hosting or dedicated hosting (best option) are solid alternatives.
Do you want to include a blog? This will be helpful for search engine optimization (SEO) — more on that in a minute — encourage engagement and community, and establish you as an expert. If the blog is the cornerstone of your site, take some time to outline (or, for overachievers, write) your first few posts and plan some topics you might write about over the next year.
If you've got a business that takes appointments, then GoCentral’s built-in Online Appointments feature is tailor-made for you. It lets your customers set and make appointments for your services, keeping you free to do the work. And it comes with all sorts of goodies including text and email notifications, online payments and client management tools. You get all this and more with our Business Plus and Online Store plans.
Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
You now have a website that anyone in the world can access, but you probably want to spend a bit more time to make your website easier for them to find. Jimdo has great tools for making it easier for your website to be found on Google and other search engines. The practice of improving where your site appears in search results is called Search Engine Optimization or SEO..
WordPress.org, also known as self-hosted WordPress, requires you to own a domain name and a hosting account to run a site. With a self-hosted platform, you get full control over your site, can monetize it the way you want, and it provides unlimited theme and customization options as well as unlimited storage space depending on your hosting provider.

Even if you outsource some parts of your business, you still have to keep a watchful eye on the business structure. Just because it’s online doesn’t mean that it’s run any different than a traditional business. In short, be prepared to spend a lot of time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed.
That said, even if your website is responsive, it’s usually a good idea to make some additional adjustments for your mobile site. In general, you want to remove any excessive details. Your mobile website should focus entirely on your call-to-action – whether that’s getting users to call your business, fill-out a contact form, join a mailing list, or make an online order.
After you have chosen the winning design, you will need to find someone to code the design for your website. 99designs has coding partners that will be able to do this for you and who have experience working with templates from 99designs. Typically the cost to code 1 responsive page (a page that also works on mobile) is $300, and each inner page (all pages other than the homepage) costs around $150.
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
The template sets the basic design and layout of your website so that you don't have to create every page from scratch. For example, your template decides the location of the logo and header, the sidebar, the width of the content area, and more. No matter what template you choose, you can always add and rearrange content - or change fonts and colors - but some parts of the template will remain fixed.
Hello Kate, Based on your comment, that doesn't sound right at all! Did you give you a very detailed and sensible reason of why they are requesting the $700? Normally, domain names cost about $12 - $15 to renew on an annual basis. You can see more discussions about domain names that we've put together here. You should definitely demand a reasonable and detailed explanation. Good luck with that. Jeremy
When you add a new page to your website (more on that in Create website pages, below), you can add a bunch of new elements at once by choosing a Suggested Layout. This is one of the easiest ways to create a website. Pick the type of page you are working on, then choose the option you like best. After you confirm that layout, you can click on each element and replace it with your own content.
Do you want to include a blog? This will be helpful for search engine optimization (SEO) — more on that in a minute — encourage engagement and community, and establish you as an expert. If the blog is the cornerstone of your site, take some time to outline (or, for overachievers, write) your first few posts and plan some topics you might write about over the next year.
Hey Xylvia, The website builders that we suggested above aren't built specifically to stream videos for a price (sort of like Netflix). However, that's not to say it's not possible with a few simple workarounds. What you can do is set up a membership access only area (Wix and Weebly has this feature). You'll have to manually insert a payment button of some sort (such as using PayPal). Once your customer pays you, you can then email them links to pages that are "locked" behind the membership gateway, so they can access the videos. It's a bit manual and not as smooth as multi-billion dollar companies like Netflix, but it will work in concept. Alternatively, take a look at Sentry Login, which is a membership widget that works with Wix, Squarespace and Weebly. With Sentry, I think you can unlock a membership area once your customer pays. So it connects the payment system with the membership access system for you, which streamlines the process so you don't have to manually grant access to pages. Another thing you should consider is how big are the videos you want to upload. While you can upload pretty large movie / video files into the website builders, there are certain reasonable limits. For instance, if you're going to have 1,000 people viewing your HD movie that's 3 GB large all at the same time, that might be problematic. A workaround might be to get your own hosting solution for such large videos, then embed the videos into your membership only pages. It goes without saying that make sure you have distribution rights for the movies! But I'm not a lawyer, so best to consult proper advice in that regards! Jeremy
Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.

Use article marketing. Creating SEO-optimized articles and posting them to other sites is a sometimes a useful way to create back-links to your website. This might help you to boost your website’s search engine ranking but always keep abreast of search engine updates that often impact SEO strategies and can render them less helpful or even downgrade your site's ranking.

Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.
Cons: there is a learning curve, and though you don't have to dig into HTML, it's not totally geek-free. If you are in a hurry, this might not be the best solution. Perhaps the biggest con, though, is that if you are not a graphic designer, you could end up with a page that hurts the eyes. To mollify this somewhat, there are a number of free templates in the applications, and on the internet, but be aware of your limitations—if you have any!
Also, Siteground offers a special WordPress hosting plan for bloggers with a lot of useful features, like WordPress auto-updater, free SSL, free daily backups, and more. Plus, they also have a 3-level WordPress SuperCacher option (available with GrowBig and GoGeek plans) for giving your website a speed boost. Which is exactly why we chose Siteground for this demonstration.
Assuming you want the website to be able to grade these exams, you will need to use some kind of server-side interactivity (meaning regular HTML won't work for this). If you decide to use WordPress, there are plenty of free plug-ins you can install that take care of all of this for you. If you code your own website, you might want to learn a server-side scripting language, like PHP, Ruby, or Python. There are lots of tutorials on the web that teach you how to do this.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
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