Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.

Top article Jeremy ! I own a cosmetics company, pre start up and I am looking at a web presence. I want to keep costs down but quality very high due to the nature of my business, lipbalm. Can I run my own video ad on a homepage of any of the drag and drop site s? I will be creating one for initial social media marketing campaigns) I want it to start playing as soon as someone lands on the homepage. And are they mobile / cell friendly ? Thanks Paul

You have a few options. There are companies you can pay to help you get high spots on a search engine. You can also try the DIY route: start an advertising campaign for your site in which you tell your friends and have them tell their friends and so on. If enough people visit your site, it will trend higher on search engine returns. Another DIY option has to do with key words. If you are a software company, people are going to search "software" or "programming", so the more keywords you have in your site's description and pages, the more likely you'll come back as a hit when people search that subject. Finally, choose a unique URL/Domain. If your domain is "panda.com", it may trend more when people search "panda" than if it relates less obviously to your subject matter.
If you hire a professional to code a complicated site, remember that programmers are not necessarily graphic designers. The most eye-catching sites out there have been made by or with the input of someone involved in graphic design. The best advice, especially for a professional site, is to use the right team for the job: designers design the look and feel of the site; programmers do all the stuff under the hood to make it work; marketers position the site and make sure it's relevant; and writers write the copy. how to make a website
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