Never violate your visitors' trust. Respect their privacy. Spam, annoying pop-ups, and irrelevant ads will hurt your credibility. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information online. If you need to use ads on your website, explain to your visitors why, and show them that you're doing your best to accommodate their visit. And mean it!


Pros: website design software simplifies the process of building sites by letting you drag-and-drop images, text, buttons, movies, and anything else you can think of, usually without ever having to dig into HTML. Many web design applications will even let you create sites specifically for your smart phone or pad. If you are building a basic, personal website, this is really a great way to go.
Know the audience or market you want to reach. Which kinds of people will your website serve? Conduct market research to figure out more about your audience. Things to know or find out include: What do they do? How old are they? What are their other interests? All of this information can help make your website much more useful. However, be careful of assuming that your site is only targeting one group––always watch for trends that show other types of people becoming interested, so that you can cater for their interests too and make the most of new opportunities.
Hi Laura, If you are using Mailchimp (we use Aweber ourselves), you don't need the website builder to be integrated with Mailchimp at all,unless you run an ecommerce store (I'll address this below). Newsletter services allow you to create a sign up box, then provides you with some codes where you can copy and paste these codes into your website. All website builders have a tool that allows you to embed codes into wherever you want on your webpages. Once you publish your website, then the sign up box will show up. If you are operating an online store, you can integrate Mailchimp with websites built with Squarespace, Shopify or Bigcommerce. This way, after your customer buys from you, they are automatically invited to join your newsletter so you can continue to share news with them, or even promote other products to them. Hope this helps! - Jeremy

In all GoCentral Website Builder plans any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe. If you want to sell products or services in your store, you will want to have a SSL since it protects credit card and bank numbers from being intercepted by hackers.

While the the best of them offer surprising amounts of flexibility, they also impose stringent enough restrictions to page design that you shouldn't be able to create a really bad looking site using one of these services. Typically you can get a Mysite.servicename.com style-url with no commerce abilities for free from one of these services; you have to pay extra for a better URL and the ability to sell. One issue to consider is that if you eventually outgrow one of these services, it can be hard to export your site to a full scale advanced web hosting like Dreamhost or Hostgator. If you know that's where you are eventually going, it may be better to skip the sitebuilder step.
Contact information. Do you want to have contact information on your webpage? For your own safety, you should be careful about what kind of information you have available. You should never display things like your home address or home phone number, as information like this can be used to steal your identity. You may want to set up a PO box or a special email address for people to contact you at, if you don't have a business address.
Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
Web hosting: Your web hosting account is where your website’s content and files are stored online. Think of it as your website’s physical house. When a visitor tries to access your website by typing in your web address (domain name), they’ll be directed to the website you’ve set up in your web hosting server. Web hosting typically costs $7.99 per month.

A website like YouTube is hard to create, especially if you haven't learned any programming languages. You need a very large amount of server space, depending on your user flow, and a generous knowledge of HTML, CSS, PHP, JavaScript, and maybe SQL. But if you have the knowledge, time, money and a couple of buddies to help, learn some of the above languages and start on a website. Note that I have heard making user accounts is a harder thing to do, and most other forum answers direct you to third-party hosting services.
Français: faire un site Internet, Español: crear una página web, Deutsch: Eine Webseite erstellen, Português: Criar um Site, Nederlands: Een website maken, Italiano: Creare un Sito Web, Русский: создать сайт, 中文: 创建网站, Bahasa Indonesia: Membuat Situs Web, Čeština: Jak vytvořit webovou stránku, हिन्दी: एक वेबसाइट बनायें, العربية: إنشاء موقع إلكتروني, Tiếng Việt: Tạo một Website, ไทย: สร้างเว็บไซต์

For most users, free themes are the best place to start. When you install a new theme, it doesn’t change the content on your site, only the layout. This means you can download and install a number of different themes to see which theme suits you best. If you feel like you need something more advanced than a free theme, you can always install a paid theme at a later date.
Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly.
Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
Hey Jeremy, Awesome article. I especially like the flow and the logical approach that you took to educate people. This is the article I point clients to, to get them up to speed before starting projects. I think it's important for them to know how their products work. While they aren't making their own sites, it definitely still fits the bill. Also, I'm curious as to what you think about WooCommerce these days. I didn't seem them on the list in the other article you wrote "Best Ecommerce Software". Anyways, I've been sending my clients here for a while now and just want to give you a shout out at a job well done! If you are able to send me an email, I do have a question I'd like to ask if you have the time.
Once you have an overview of your website plan/sitemap, you can drill down to the specifics of the content you need to create for a website launch. It will be important to create evergreen content (content that will not be changing much and will appear on the static pages) and also important to have fresh content appearing on your website on a regular basis.
Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.
Hi Jeremy! Thank you so much for posting this! I found this to be very helpful!! So I do have a few questions though... First off, I am wanting to build a website that advertises a service I offer, displays images in two separate galleries, can be involved with a separate calander that can be accessed from my phone and be up to date on available times to schedule an appointment, and, most importantly, can have a payment option to prepay for my service to secure a time slot with a possible escrow type function to be able to add payments onto the set appointments. Does this make any sense? If it does, does this sound possible? Which website builder would you recommend to have access to these functions? I am just starting out so cost is also a factor, although I am willing to pay a reasonable amount of money to get this set up and to maintain it. Thank you in advance!!
Now that you have a template you'd like to start with, it's time to make it your own. The text, photos, slideshows, headings, and more that you add to your website are called your website's content. With Jimdo, you add different blocks of content using Elements. For example, there is a Text Element, a Photo Element, a Maps Element, a Video Element, etc.
None gets the job done better Editors' Choice award-winning Wix. It has a drag-and-drop interface, and all elements of the site are customizable. It doesn't cost a cent to get started with Wix, but you'll want to go premium, starting at $5 per month for a domain and scaling upward to $25 per month for unlimited monthly data transfers and 20GB of storage.
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
There is sometimes a difference between what visitors want to do on your site and what you would like them to do. For example, your potential clients may want to check the price of a product or service, but you want them to register for a demonstration. Offer your visitors a good reason to do what you intended without preventing them from doing what they want.
A nice article! And yes, it is written in a simplest way yet being very informative. I have already tried some site builders but they were not easy to use. I want to create a simple website, just a pair of pages about my family. I want my friends could view videos and photos of the family celebrations. It'll be good to create the site free of charge. I choose between Weebly and mobirise. They are both free site builders as I know. Can you recommend what builder is easier?
One type of content is customer service information. What questions do people ask most often? If you don't have a list of frequently asked questions and answers, sit down alone or with your staff to write one. The more your customers can get answers from your site, the less time someone has to spend answering those same questions on the phone or in writing. Posting this information on your website helps customers to build trust in your business as they get to know about you through your content.
Kevin, With website builders like Wix or Weebly, you can use them for free and there isn't a time limit. However, with the free plans, you won't be able to connect your own domain name to the website, and you will be limited to certain functions. But you can definitely publish a website. Further, all hosting services are provided by the website builders listed above. So you don't have to get your own hosting services. Jeremy
Think about the different parts of your website and how you want them to look. Some templates have large header areas, others have small ones. Some have prominent sidebars, others are more understated. Templates also have different styles of navigation menu: horizontal, vertical, dropdown, etc. When you decide which pieces you want, it's easier to pick the template that's right for you.
The cost of making a website depends on a lot of different factors. If you decide to build your site with WordPress, you can get a new site for less than $50. For example, hosting a WP site with Bluehost will cost you only $2.95 per month, and that includes the registration of a custom domain! You will definitely need to invest a few bucks extra on a premium theme (which will probably be something in a range of $40-120), maybe a few premium plugins (on average, a plugin will cost you about $70), but that’s pretty much it.
Cons: there is a learning curve, and though you don't have to dig into HTML, it's not totally geek-free. If you are in a hurry, this might not be the best solution. Perhaps the biggest con, though, is that if you are not a graphic designer, you could end up with a page that hurts the eyes. To mollify this somewhat, there are a number of free templates in the applications, and on the internet, but be aware of your limitations—if you have any!
If you've got a business that takes appointments, then GoCentral’s built-in Online Appointments feature is tailor-made for you. It lets your customers set and make appointments for your services, keeping you free to do the work. And it comes with all sorts of goodies including text and email notifications, online payments and client management tools. You get all this and more with our Business Plus and Online Store plans.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
Cons: there is a learning curve, and though you don't have to dig into HTML, it's not totally geek-free. If you are in a hurry, this might not be the best solution. Perhaps the biggest con, though, is that if you are not a graphic designer, you could end up with a page that hurts the eyes. To mollify this somewhat, there are a number of free templates in the applications, and on the internet, but be aware of your limitations—if you have any!
On the other hand, a self-hosted WordPress platform gives you full control over your site. The interface is tidy, and you can easily expand the features of your site by simply installing necessary plugins. Additionally, you can find thousands of free WordPress themes from the official theme repository that enable you easily customize the appearance of your site the way you want.
Top article Jeremy ! I own a cosmetics company, pre start up and I am looking at a web presence. I want to keep costs down but quality very high due to the nature of my business, lipbalm. Can I run my own video ad on a homepage of any of the drag and drop site s? I will be creating one for initial social media marketing campaigns) I want it to start playing as soon as someone lands on the homepage. And are they mobile / cell friendly ? Thanks Paul

Ready to race right off the starting block into building your website? We love the enthusiasm. But before even reaching the starting line, you need to get in some warm-ups and conditioning to establish a solid foundation. Every good website begins with a thoughtful plan. Open a fresh new digital doc (or grab a pen and paper if you’d prefer to go old school) and complete the following exercises.

There is sometimes a difference between what visitors want to do on your site and what you would like them to do. For example, your potential clients may want to check the price of a product or service, but you want them to register for a demonstration. Offer your visitors a good reason to do what you intended without preventing them from doing what they want.

I have a store on Ebay and sell collectible postage stamps from all parts of the world. Their auction site is awesome but their fees are becoming outrageous. When you add that to the fees from PayPal, I’m not sure who I am really working for. First of all, is there an auction house plugin that resembles Ebay what you recommend. And secondly, what is the minimum amount of memory my computer should have? I would have about 250 listings at anyone time that would last 7-10 days.
There is sometimes a difference between what visitors want to do on your site and what you would like them to do. For example, your potential clients may want to check the price of a product or service, but you want them to register for a demonstration. Offer your visitors a good reason to do what you intended without preventing them from doing what they want.
I bought a condo in Puerto Vallarta this last year that I am wanting to make available to friends and family. I want to create a simple, yet attractive, website with photos, descriptions, local information and an availability calendar that I can keep updated. I don’t want to use one of the major vacation rental websites as I don’t want to open the property to the world. I have no experience at all in website design, however I’m a reasonably intelligent person. How reasonable is it that I would be able to create the website I am imagining using your tutorial, and would you still think WordPress is the best option for what I am envisioning?

Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio

Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy
Beta testing. Launching your website is an exciting process and people eager to get it live as soon as possible. With all the excitement, often people ignore the testing step. It’s critical you test your website before it goes live. The testing process can seem overwhelming, and you are not sure where to start. We are here to tell you that it’s not that complicated, you just have to check the following points carefully:
Think about the different parts of your website and how you want them to look. Some templates have large header areas, others have small ones. Some have prominent sidebars, others are more understated. Templates also have different styles of navigation menu: horizontal, vertical, dropdown, etc. When you decide which pieces you want, it's easier to pick the template that's right for you.

Hey David, I think that IM Creator is a pretty good website builder, especially if you want to build a very basic website really quickly. Their tools are not he most comprehensive, but in a way that reduces confusion and allows you to focus on the basics which work really well in way. If you haven't seen our review on IM Creator yet, check it out. You can also take a look at our website builder comparison chart here to get a high level overview of who are some of the leading platforms available today. If you want great looking templates, definitely take a look at Squarespace. As for great quality stock images, see our resources guide here. Hope this helps! - Jeremy
Hi Chris, We actually used WordPress to build this website. Our website is focused on blogging and so we used the best, most flexible platform for this purchase. Having said that, we've heavily customized this websites since we're now proficient with coding. If it was 6 years ago, we wouldn't be able to do what we are doing now. We started making websites in 6 - 7 years ago and didn't know anything about coding. It took us a few years to become more proficient with coding, with a lot of practice. So during the first few years, we relied on code-free, drag and drop website builders for all of our projects. They were great since we didn't need to be technical at all, and we were able to build businesses. So if you want to build something similar to our website, I'd suggest you learn how to code and practice a lot. Eventually you'll get there! Hope this explains things a bit! Jeremy
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